It was back in 1968, that the Wells Mills Frog Farm first saw the light
of day. Even the locals were unaware of the giant 10-, 20-pound, and even
larger, frogs that were being dredged up at night, from a secret Wells
Mills Road lake, for shipment the following morning to the Fulton Fish
Market in New York City. The record catch was a 27-pounder affectionately
named Tom, who was kept as a pet, but on a chain.
At this point, for the benefit of you skeptics who may be thinking,
"Sounds like another one of those Baron Munchausen tales that those
Pineys are always making up," well, perhaps you're right - at least in
regards to this particular tale.
However, at the time this story got started, there was a believer, a disc
jockey known to the farmers only as "Cowboy Joe." He had just embarked on
a Saturday night, 6 p.m. to midnight, country western music and talk
show, on the then new FM station WOBM in Berkeley Township.
Cowboy Joe was sharp, and he had talent. His show was really great, so
they say. Apparently Joe was inspired by the homey, Jersey bayshore area
atmosphere, so different from that of his regular station up north in
Brooklyn.
On the other hand, Cowboy Joe was a city boy. He knew from nothing when
it came to bayfolk, Pineys and such. That's how come he bit the hook,
line and pork rind when he first met and became friendly with four local
guys - Cliff Oakley and Toby Spatt, both of Manahawkin; Bill Sneddon of
Waretown, and Bob Kruysman, known locally as Kaptain Krunch of the
same name bait and tackle shop located on Route 9 in Waretown.
It all started when Sneddon and Kruysman checked in at the recently
opened radio station. Both men were police officers at that time. A pot
of coffee was kept going in the office for visitors.
This was a welcome treat for the officers since there was no other place
for coffee on Route 9 back then.
There they met the new announcer and got to gabbing. They were asked what
it was like down here, and whether there were any things of special
interest in towns like Waretown.
In reply, one of them said, "Well, there's the Wells Mills Frog Farm."
"Frog farm?" exclaimed Cowboy Joe. The two men, with serious cop
demeanor, but as a joke, began to embellish on the frog farm story.
Neither could later recall just what made them do it.
"It was just a spur-of-the-moment thing - we got carried away," Kruysman
said, adding "Maybe there was something in the coffee."
Oakley and Spatt were then brought into the growing conspiracy. The two
schemed and they thought up the idea of buying a pair of choice frog legs
from Clayton's Restaurant on Route 70 in Barnegat. They wrapped the
purchase in tinfoil and fastened a bow on the package. This they then
delivered to Joe along with a bottle of fancy French wine.
The boys were invited into the broadcast room. Oakley, who loved good
western music! asked if more Eddie Arnold platters could be played.
Pleased with his gift, Joe agreed.
More details about the farm were sought. In unison, they said, "Sure."
Then each tried to outdo the other to dream up some of the more unusual
frog farm "facts." It went something like this.
"We pack from six to eight, sometimes 10, cases each night."
"How much does a case weigh?"
"Oh, maybe a hundred pounds or so. Only four to six frogs can be fitted
into one case. We have to pack'em in standing up."
"How come the frogs grow so large down here ?"
"They eat up lots of big, fat Jersey skeeters lots of'em. Sometimes we
camp out all night and never get bit once. Those frogs get'em all."
"But we ain't shipping right now."
"Oh! Why is that?" asked Joe.
"Drove the price way down, we did. Have to hold back until the price goes
up again."
Oakley then explained how they dredged for the frogs, from a rowboat,
using a special jumbosize frog dredge that Spatt had made up. Kap'n
Krunch added later, "Yeah, but we trolled for them, too."
Then one Saturday night Cowboy Joe aired the Wells Mills Frog Farm story.
As it so happened, All the startled culprits had gathered in the Oakley
cabin as they often did on a Saturday night. Recalled Oakley, "We laughed
so hard that tears rolled down our cheeks."
The D.J never did learn of the hoax that had been played on him. But then
again, who can know for sure whether or not the "Cowboy" wasn't pulling a
leg or two himself?
Thereafter, Cowboy Joe would always play at least one, or even three or
four, Eddie Arnold records on his show. With that, he would say, "How are
all the guys doing at the Wells Mills Frog Farm?" Soon after, he had to
return to his permanent job up north in Brooklyn.
The 20th anniversary of the broadcast of the Wells Mills Frog Farm story
on WOBM was celebrated at a reunion held in a backwoods cabin off Wells
Mills Road (Route 532) in Waretown on a Saturday in 1988. Present were
Oakley, Sneddon (now the police chief in Ocean Township) and Kruysman.
Absent due to the frigid weather was Spatt. With snow in the cabin
fireplace, who could blame him?
The story was re-enacted, as it is at each frog farm reunion, amidst
spasms of laughter. Somehow the story keeps growing, as Piney legends are
wont to do.
At the get-together, Kap'n Krunch, with a crododile tear glistening at
each eyelid, remarked, "Those were the days. Haven't caught a 21-pounder
since. We overfished, I guess."
"But we never fished on a Sunday," added Oakley, "never frogged on a
Sunday."

Then Oakley explained what had happened to old Tom, their 27-pound pet
frog. "Broke his chain, he did. I still got the piece that was left." And
breaking up, he dragged out a length of rusty chain.
"Last we saw of ole Tom he was three miles west of the landing heading
towards Brookville. Never saw him again. Poor Toby took it real had. Tom
had taken a special liking to Toby."
Thus ends the saga of the long-gone, Wells Mills Frog Farm. Or does it?
The "secret Wells Mills Road lake" is now the home of the Wells Mills County Park and the cabin is still there, preserved as it was.
Cliff Oakley is now a Park Ranger at the Wells Mills County Park. If you
visit the park, look for him and ask him about the frog farm. It will make
his day.
We regret that Cliff is no longer with us.
Bob Kruysman sold his interests in Waretown and is now retired in Florida.
Bill Sneddon finaly gave up being Chief of Police in 1999 and is now retired in Waretown.
